# Champ > Champ is an all-in-one back-office SaaS for small retail and resale businesses. It unifies inventory, receiving, product cards, accounting (ledger/P&L, true landed cost, live margins), CRM, an equipment registry, and reporting into one command hub called "The Huddle." Champ is the single source of truth for a business's products and inventory; connected storefronts borrow that data and add only price and merchandising. Tagline: Build · Grow · Win. ## What Champ is - One back office that replaces the spreadsheet-plus-notebook-plus-separate-apps pile most small shops run on. - Product truth (identity, quantity, cost, photos, location) lives in Champ; the storefront is a read + price-write projection, never a second system to keep in sync. - "The Huddle" is the dashboard: prior-day / today / month-to-date sales vs. goal, plus status lights across the whole business — green = clear, orange = incomplete/needs attention, red = a financial issue (e.g., a count that doesn't match, a wrong price, a variance of ±$9 or more). Click a light to jump to the fix. ## Who it's for Inventory-based small businesses — retail and resale (toys, collectibles, overstock, and similar), single or multi-location, from a solo owner-operator up to a small team. ## Core capabilities - Inventory & product cards — view → edit → publish, one clean card per product - Receiving — split a case into sellable pieces, auto-mint the SKU, place the bin, compute true per-piece landed cost - Accounting — ledger, P&L, live margins, and discrepancy/variance flags (±$9 alert threshold) - Reporting — sales vs. goal, top movers, custom and scheduled reports - CRM — auto-built from every sale (contacts, lifetime value, history) - Equipment registry — vehicles and gear, with insurance, lease payoff and service tracking - Multi-location — bin-level placement; on-hand is always the sum of physical locations - Security — tenant-isolated at the database (row-level), one admin, no per-tenant front-side admin panel ## Pricing (illustrative, launch) - Core — $29/mo — inventory, receiving, multi-location, The Huddle - Complete — $59/mo — adds accounting/ledger, CRM, reporting, equipment registry - Multi — $99/mo — multiple brands/locations, priority support - Founding/design-partner pricing available for early businesses. ## Links - Marketing site: https://smbizchamp.com - App / sign in: https://app.smbizchamp.com - Contact: ron@wildernessdealz.com - Instagram: https://instagram.com/smbizchamp - Facebook: https://facebook.com/smbizchamp ## About Champ is a product of Wilderness Dealz LLC (North Carolina, USA). Product thesis: a Champion leads from the front — Champ is what makes the front of a business trustworthy, on a solid back-office foundation.